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Founders Feed

Founders Feed

Real talk for founders. Learn how to build, scale, and survive as a founder.
Delivered every Tuesday from Vidya | co-founder of FinalLayer

Join over 1000+ amazing founders

Articles

Your Product Won't Die Because It's Bad

May 5, 2026

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5 min read

Your Product Won't Die Because It's Bad

It'll likely die because no one noticed it. The graveyard of great apps is big!

Vidya Narayanan
Vidya Narayanan
Performance Marketing Makes You Lazy.

Apr 28, 2026

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3 min read

Performance Marketing Makes You Lazy.

Growth lies. Retention is real. You don't have a product if people don't come back.

Vidya Narayanan
Vidya Narayanan
C Players Are Good, B Players Ruin It

Apr 21, 2026

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3 min read

C Players Are Good, B Players Ruin It

Do you know who your B players are? Those are the ones typically keeping your company from succeeding. Identifying them will save you!

Vidya Narayanan
Vidya Narayanan
Before You Build That App, Read This

Apr 14, 2026

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3 min read

Before You Build That App, Read This

Developing mobile apps is not the hardest part. We've shipped apps featured on both the App Store and Google Play and the nuances are worth knowing.

Vidya Narayanan
Vidya Narayanan
The Dumb Money Problem

Apr 7, 2026

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3 min read

The Dumb Money Problem

Vinod Khosla told Sam Altman that 90% of investors add no value. He went further and said that 70% add negative value. I've raised from both.

Vidya Narayanan
Vidya Narayanan
Build the Loop Before You Build the Feature

Mar 31, 2026

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3 min read

Build the Loop Before You Build the Feature

Most founders ship features. The ones who win ship loops.

Vidya Narayanan
Vidya Narayanan
We're All Just Leads in Someone's Pipeline

Mar 17, 2026

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2 min read

We're All Just Leads in Someone's Pipeline

Why LinkedIn outreach stopped feeling human — and what I built to fix it.

Vidya Narayanan
Vidya Narayanan
How to Define Your TAM Without Losing the Investor

Mar 10, 2026

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6 min read

How to Define Your TAM Without Losing the Investor

Technically, TAM shouldn’t be a question at angel/pre-seed, but many investors ask anyway. So, prepare to answer it right.

Vidya Narayanan
Vidya Narayanan

FinalLayer Founders Feed
by @hellovidya

Real talk for real founders. Learn how to build, scale, and survive as a founder with Vidya Narayanan (Founder of FinalLayer).

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